The Complete Timeline
From radio gold to shocking split - the complete chronological story of Brooke & Jubal's rise, peak success, and dramatic separation that changed morning radio forever.
The Complete Story: 2011-2020
The Beginning - 2011
Brooke Fox and Jubal Fresh joined forces to launch "Brooke & Jubal in the Morning" on Seattle's MOViN 92.5 (KQMV-FM), creating an instant connection with Pacific Northwest listeners through their authentic chemistry and hilarious antics.
• Show debuts on KQMV-FM MOViN 92.5 in Seattle
• Brooke Fox brings over 15 years of radio experience
• Jubal Fresh joins with comedy background and improvisation skills
• Immediate listener engagement through interactive segments
• Local Seattle market quickly embraces the duo's chemistry
2012-2015: Building the Brand
The show rapidly gained popularity through signature segments like "Second Date Update"and "Phone Taps," establishing themselves as must-listen morning radio. Their authentic approach to relationship advice and comedy resonated across demographics.
• "Second Date Update" becomes signature segment
• "Phone Taps" launches, featuring hilarious prank calls
• "Loser Line" segment gains cult following
• Local ratings consistently rank #1 in key demographics
• Community involvement increases with charity events
• Social media presence grows exponentially
2016: National Recognition & Syndication
A breakthrough year that saw Brooke Fox win the prestigiousNAB Marconi Award for Major Market Personality of the Year, while Premiere Networks launched national syndication, bringing their show to stations nationwide.
• Brooke Fox wins NAB Marconi Award for Major Market Personality
• Premiere Networks begins national syndication
• Show expands to 15+ markets across the United States
• Revenue and advertising partnerships significantly increase
• Celebrity guest appearances become more frequent
• Podcast versions gain millions of downloads
2017-2019: Peak Success Years
The show reached its zenith with expanded syndication covering over 100 radio stationsnationwide. Their segments became viral sensations, and they were recognized as one of the top morning shows in America.
• Syndication expands to 100+ radio stations nationwide
• Viral clips accumulate millions of views on social platforms
• Industry recognition with multiple award nominations
• Live tour events sell out across major markets
• Merchandise line launches with significant success
• Celebrity endorsements and high-profile interviews increase
• Annual revenue reported to exceed $10 million
April 2020: The Shocking Termination
In a stunning turn of events, Jubal Fresh was terminated by Hubbard Broadcasting for alleged "inappropriate, unprofessional, offensive, and insubordinate conduct."The termination sent shockwaves through the radio industry and devastated fans worldwide.
• Jubal Fresh terminated without prior public warning
• Hubbard Broadcasting cites conduct violations
• Immediate social media speculation about specific incidents
• Brooke Fox continues show solo initially
• Syndication partners express concern about show's future
• Fan campaigns emerge demanding Jubal's return
May-August 2020: Legal Battle & Aftermath
Jubal Fresh filed a wrongful termination lawsuit against Hubbard Broadcasting, claiming the company used the termination to avoid paying his significant salary during COVID-19 economic uncertainty. The legal battle revealed behind-the-scenes tensions.
• Jubal Fresh files wrongful termination lawsuit
• Claims company avoided paying salary during COVID-19
• Legal documents reveal contract disputes and payment issues
• Mediation attempts fail to resolve the conflict
• Show ratings begin to decline without Jubal
• Industry speculation about permanent replacement
September 2020: Show Rebranding
With the lawsuit unsuccessful, the show was officially rebranded as"Brooke & Jeffrey in the Morning" featuring longtime producerJeffrey Dubow as co-host. The transition marked the end of an era.
• Lawsuit ultimately unsuccessful for Jubal
• Show officially rebranded with Jeffrey Dubow
• Premiere Networks maintains syndication agreement
• Effort to maintain show format and popular segments
• Gradual audience adjustment to new dynamic
• Continued national syndication with reduced market presence
Behind the Scenes
The Chemistry That Made It Work
Brooke and Jubal's on-air chemistry was built on genuine friendship, shared comedic timing, and complementary personalities that created authentic moments listeners craved.
• Shared improvisational comedy background
• Natural ability to play off each other's energy
• Genuine friendship that translated to authentic on-air moments
• Complementary personalities: Brooke's relatability, Jubal's comedic timing
The Business Behind the Show
At its peak, the show generated millions in revenue through syndication deals, advertising partnerships, and merchandising, making it one of the most profitable morning shows.
• Annual revenue estimated at $10+ million
• Syndication fees from 100+ radio stations
• Premium advertising rates due to high engagement
• Merchandise sales and live event ticket revenue
Industry Impact
Their success influenced morning radio format nationwide, with many stations attempting to replicate their relationship-focused, interactive segment approach.
• Pioneered viral-ready radio content before social media dominance
• Influenced morning show format across radio industry
• Set new standards for audience engagement and interaction
• Demonstrated power of authentic chemistry in broadcasting
By the Numbers
Total partnership duration
Radio stations at peak
Daily listeners nationwide
Annual revenue at peak
Lasting Impact
The Brooke & Jubal era redefined morning radio, proving that authentic chemistry and relationship-focused content could compete with traditional shock jock formats. Their approach influenced countless morning shows and demonstrated the power of genuine connection in an increasingly digital world. Even after their split, both hosts continue to shape the industry through their respective shows, carrying forward the legacy of innovative, engaging morning radio.
Dive deeper into their story and legacy: